Top Tips for Running a PFJ Campaign

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Want the best products to make the most of your Plastic Free July? We've put together our Plastic Free July Bestsellers here>>

Plastic Free July is one of the biggest events in the calendar for sustainable, zero-waste businesses so having a creative, comprehensive campaign can be extremely beneficial.

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Plan Your Content

Across your platforms, Plastic Free July will be a busy month for content creation so it's a good idea to start thinking about it now and get ahead if you can. One of the best ways to plan your content is through a spreadsheet, mapping out week-by-week what is being posted, on which platform and when it needs to be completed by. If you struggle to find the time to stay on top of social media, it might be worth looking into post scheduling software that automatically posts your content when you want it to.

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Graphics - Content

A great piece of quick content for Plastic Free July are graphics. Are there any plastic-free quotes that you love? Tips? Perhaps an interesting plastic-free fact? These can make great graphics for your social media platforms.

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Email Campaigns

Email campaigns are a really effective way to reach your existing customers and let them know about any offers, products or information that you want to share with them during Plastic Free July. Just make sure you keep them concise, cohesive and don't go overboard - no one likes email spam!

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Videos

Videos, especially with Instagram Reels and Tiktok, are a really important tool to reach more potential customers and up engagements with your site. Product guide videos, packing videos, unboxing videos and videos of your Plastic Free July shop displays are all great ways to boost engagements and add a personal touch to your campaigns. Perhaps record your own video explaining why Plastic Free July is important to you!

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Recommendations

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Have think about your favourite plastic-free products and recommend them to your customers. If you have other team members or employees, ask them what theirs are and create some 'We Recommend' content. This will also add a personal touch to your campaign! If you need a little inspiration, have a look at our recommendations here>>

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Competitions and Giveaways

Competitions and Giveaways can be a great way to drive traffic to your platforms. Get creative with your competition ideas and encourage your customers to get creative too - perhaps offer a gift voucher or prize for the most creative Plastic Free July swap they can come up with! Or choose your favourite Plastic Free July product to promote in a giveaway.

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So, there's quite a bit to think about when it comes to Plastic Free July, but as long as you plan ahead, it can be a really fun, engaging time for you and your business.

SHOP our Bestsellers>>

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Have a read of our 'What is Plastic Free July?' blog post>> for more information and some of our top tips and product recommendations.

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